Saturday, December 11, 2010

SfRD Sample Sale!!

Society for Rational Dress, the company I intern for, is having a sample sale today! The prices are reasonable and the clothes are quality designs-really cute and comfy! Stop by if your downtown, you won't regret it...oh and be sure to say hi to Marilyn!

Saturday, December 4, 2010

McQ for Target!

Just Released!
I was browsing the Internet and while reading one of my favorite fashion websites,, there appeared a pop up: McQueen for Target! What?!! How exciting! I clicked on the link and I found these photos...

I don't know, I'm not really into the look-not very Alexander McQueen to me-I guess we will just have wait and see, then decide.

photo credits: WWD

Tuesday, November 30, 2010

LA Contemporary Art Gala

Cutest Couple:
Minnie Mortimer Gaghan and Stephen Gaghan
The Chows!!!
Here are some of my favorite photos (thanks from the annual MOCA Art Gala. The event took place November 13th and was hosted by Chanel Fine Jewelry. The gala began with a private viewing of The Artist's Museum, which showcases 146 artists who have represented LA contemporary art during MOCA's 30-year history. The exhibit is on display through January 31, 2011. The best part about the gala is the sea of Chanel!! Oh, and check out Kate Mulleavy and her Raiders tee...haha...way to represent the majority in LA Kate!

Monday, November 29, 2010

JR Denim/Historical Collection

For my Junior Denim Collection, I decided I would pick a store that follows trends but still stays true to its feminine aesthetic. I then chose a decade where I could find inspiration. The 1920’s was a perfect match for the teenage girls I saw wearing my clothes. In my collection, I designed for an empowered young lady, one who is not afraid to take charge and be the center of attention. She wants people to take notice of her, but respect her and her ideas.

Tuesday, November 23, 2010

OMG Leighton!

If you haven't seen the the black lace harem jumpsuit by Marchesa that Ms. Meester wore for the Harry Winston event, well here she and it is! No wonder Anna Wintour has chosen to take her costar Blake Lively under her wing-she represents classic styles and colors at their best. On the contrary, Leighton Meester is all about edgy style. Whether she’s rocking a crocheted Marc Jacobs gown, or a leather Chanel cocktail dress, the style star is never afraid of taking fashion risks.

After all, this is what fashion is all about-dressing to express an emotion or an identity. I personally admire her risks and what she represents to the style world. I mean, let's face it, we're not all the pretty, blonde, All-American type girl.

Monday, November 22, 2010

2010 CFDA Winners

CFDA/VOGUE FASHION FUND PRIZE!! EDDIE BORGO AND PRABAL GURUNG NAMED RUNNERS-UP. Cash Prizes Were Increased This Year and Rachel Feinstein Designed The Trophy Given to The Winner and The Runners-Up on November 16, 2010, New York.
Congrats to all the nominees...all the press and marketing around the foundation is sure to help all the designers involved, including Gregory Parkinson, the one and only LA-based designer nominated. Till next year...Stay Creative Fashionistas!

Saturday, October 30, 2010

Twitter Fashion Alert!

Sounds pretty exciting...and I wonder who the other fashion lovers are? Remember, anything is possible on Twitter!
Stay tuned for some Halloween fashion updates and fun photos!

Friday, October 22, 2010

LA Fashion Week

As such as I hate to admit it, fashion week in LA is pretty non-existent. But, for the west coast fashionistas who really care, must know, designers do show their collections in a more exclusive setting. One exciting event hosted by Fashion For Passion is Concept LA Fashion Week. Beginning Friday, October 14-Sunday, October 17, eighteen designers were in attendance showcasing preview looks from their Spring/Summer 2011
collections. The vibe of the shows seemed very dark, avant garde warrior-women like-not really my style, but definitely respectable and admirable wearable art. My favorite show was presented by Project Runway, season 7 finalist Mila Hermanovski. She really put some unique street wear pieces together, playing with shapes and lines and of course her signature black and white combo. I am proud to see her work in LA, since she worked for Calvin Klein in New York for years. It is with talented designers like Mila being loyal to the west coast that our fashion week will one day be recognized and respected across the country.

Thursday, October 14, 2010

CFDA 2010

The 2010 CFDA/Vogue Fashion Fund Finalists Are...

"The Council of Fashion Designers of America and Vogue have announced the ten finalists for the seventh annual CFDA/Vogue Fashion Fund awards. The fund was established to help emerging American design talent find continued success in the fashion business, and the winner of the competition (which kicks off at the end of July and culminates in mid-November) is awarded $200,000 and a yearlong mentorship, while the two runners-up receive $50,000. "Fashion is probably the only industry in the world where its fledgling talents are expected to be as creatively adept at running a business as they are at design," says Editor in Chief Anna Wintour. "Many, clearly, are not, and it's through the support of the Fund that these promising designers will be able to build a future for themselves—and for American fashion."

The Ten Finalists:

ALTUZARRA – Joseph Altuzarra

EDDIE BORGO – Eddie Borgo

CHRISTIAN COTA – Christian Cota

ROBERT GELLER – Robert Geller

PRABAL GURUNG – Prabal Gurung

MOSS LIPOW – Moss Lipow

LODEN DAGER – Oliver Helden and Paul Marlow

PAMELA LOVE – Pamela Love

GREGORY PARKINSON – Gregory Parkinson

BILLY REID – Billy Reid


Gregory Parkinson with fellow LA Designer Katy Rodriguez (photo credit:

I am so excited for Gregory Parkinson and his accomplishment! The most thrilling part is that he is an LA designer! Parkinson was born in northern England and relocated to Los Angeles in 1989. Since then, he has been designing his own brand and dressing all women who embrace color and comfort (like me!). I love his work, especially the dresses he designed for former Vogue West Coast Fashion Editor, Lawren Howell's bridesmaids for her wedding last spring. So, I really hope that he is top 3 come mid-november-I will definitely be on the look out for some leaked results. But, regardless of the outcome, he company is receiving some great PR, which creates noise for West Coast fashion-good work Gregory!

Some designs from his Spring 2010 collection, now in stores and sold online.

photo credits:

Sunday, October 10, 2010

Dress Design for Shabby Apple Dresses

Shabby Apple, a women's apparel company based out of Salt Lake City, is having a design contest, and the winner will have their design produced and sold on the website-how exciting! For now, shop all the Shabby Apple Dresses, they are perfect for work, interviews, lunch parties, and they are all fun, unique pieces too!

I had a blast designing for this contest, because I was inspired by my favorite movie, of all time probably, "Beaches," featuring Bette Midler and Barbara Hershey. I focused on their characters and how different they were, yet still managed to stay best friends all those years. The idea of opposites attracting and completing each other; creating something beautiful and timeless. I wanted to bring both personalities and professions, a singer and a lawyer, into my designs. Here's my work and a little piece of the 80's.

These are the colors and textiles I will be using in my design, and below are the four garments I designed as a dress line for Shabby Apple-just to give me a variety and a decision. decision is to go with the Whitney dress. It is fun and flirty, but still an essential dress for any women's wardrobe during spring time. She will definitely be a best dressed and the most comfortable in this knit number.

Sunday, October 3, 2010

discover vintage

Hey my soon to be followers! I have been a busy little bee this past week keeping up with school and being apart of the “Society.” That is, my internship with Society for Rational Dress. I love working with the M-team there, who are all very helpful and patient. But, the best part of the gig, is that it is located in a brick loft building in the up-in-coming Arts District!

Just east of Little Tokyo, near the Fourth St Bridge, this artsy neighborhood has plenty to offer. Definitely, my most recent cool spot to be. There are renovated warehouse buildings and new condos surrounding you, and the art is everywhere. It is cleanly place along walls and there are frequent exhibits in random warehouses along the street. There are innovative restaurants like Wurstküche featuring Belgian fries and beer, and exotic sausages-German Food! Cafes like Metropol and Novel Café feature local artist's paintings and are also great spots for salads, sandwiches, or a cappuccino.

My favorite place to shop during my lunch break is on Third Street, it’s a vintage shop called Raggedy Threads. The store is stocked with vintage finds from the 50’s, 60’s, the hippies of the rebellious 70’s, and 80's. They carry women and men’s clothing and accessories, including tees, dresses, denim, and western styles. I am especially obsessed with these khaki corduroy shorts, only $25 and the navy 70's kimono maxi dress, which is only $28. I also love the ode to the owl décor of the place. Keep your eyes peeled while shopping; there are literally hundreds of owls surrounding you! Sadly, they will only be open in the Arts District until December; the good news is they just opened a larger location in Little Tokyo, which will be the permanent store in 2011. You can also find their vintage goodies on, but the neighborhood experience is certainly recommended.

Photo Credits:

Monday, September 27, 2010

HH Sunday Night

Wow…what a night! Not only was I running around serving booze in 100-degree weather, but also I managed to take some amazing photos. These ladies really speak LA fashion; making tattoos the most popular accessory and cotton/rayon being the most affordable and wearable fabric in this heat! I mean…I was really surprised when I saw over the knee boots during this heat wave. But hey, we are in Southern California and it was the first day of fall last week, so some have converted and refuse to bring out the sundress again-I get it.

Then, there were the girls who were right on! I’m loving the strapless stripe sweetheart top tucked into the high-waisted black shorts—way fashion forward for Havana. Oh! And the lovely black romper with a signature red lip and wood platform heels-she was definitely working the our tile runway! I was excited to see the ladies who sent a little extra time getting dressed-they seemed to be the ones demanding attention, having their drinks paid for and the coolest (temperature wise). I also saw some major accessories, like the chunky teardrop hoop Tina is wearing. They are unique because they have this look, like they are made of sequins, but actually they are metal (and notice her signature floral tattoo, love her!). And the peep toe pumps with ankle strap chains-these are just the perfect ladylike heel with a hard edge to them. She's fancy, huh?

Of course, there was our typical jeans and a black or stripe tee, which seems to be a huge print option this time a year. Please we mindful of horizontal stripes Latinas! They make you look wider than you are, try a vertical stripe instead, it will help elongate your body. But honestly, come on ladies, try and mix it up!

Sunday, September 26, 2010


What’s up to my fellow Angelinos, to all the beautiful people who live in the sunny state of California and all the fabulous peeps to the east. My name is Natalia Cuevas…yeah nice to meet you all too. I’m really excited about starting this blog, Ryan knows, it’s taken me awhile. I grew up in the rowdy neighborhood of El Sereno, which is located in the eastern outskirts of downtown LA--East Los Shout Out!! My life before college consisted of earning good grades and sports and although it is very embarrassing to admit, I wore sweatpants to school and was a bit of a tomboy. After graduating from Woodrow Wilson High School, I moved to 2 hours south and attended the University of San Diego where I studied English and Business Administration, but in the fall semester of my junior year, I studied abroad and lived in Madrid, Spain for 4 months and from then on my life has never been the same. From then on, Fashion has become my love! Watching all the glamorous Euro street wear, I took notice of a certain confidence, attitude, and emotion these women portrayed, they were in charge and they said so through their clothing. When I returned home, I looked at my hometown with a different pair of eyes-fashion eyes…. and saw it everywhere. So with my blog, I plan to bring the best shopping spots, trends, styling advice, and secrets the West Coast has to offer!
Oh and of course I had to post a photo of my puggies (Queso top, Nina below), they are my babies! I have to work tonight so I will be at Havana House, and if anyone is looking for something to do, we will have DJ Rob and DJ Diablo in the mix with Dano on the mic ("Oh my God!!"). Stop by...oh and Tecate is only $3 tonight! But the best part about working tonight is that I will be taking you to the streets of Alhambra, so we will see what these Latinas are really wearing! Stay tuned...