130 Collection

Hello Blog! West Coast Runways is back and is here to present work from the hard working Winter 2011 Fashion 130 class at Pasadena City College. For six short weeks they created a mini collection of three looks based on an inspiration and with a strong target market in mind. The group had a variety of ideas some in sportswear, eveningwear, lingerie, swimwear and even cosplay! These designers showed tenacity in their work, perfecting every aspect of the design process. They took a sketched idea, turned it into a flat drawing, draped or drafted a pattern, made numerous fit samples, then constructed the fashion fabric sample. Oh wait! Then Ms. Holly would say, “Don’t forget your paperwork! You must have a marker, spec sheet, cost sheet, and pattern card for each item.” But, they did it! What an accomplishment, but in the usual nature of fashion, they must move on. So here's to each of their next collection, and to their next semester:)

Cheers to us! Here are some photos from the day we all presented our collections!

Thank You So much Ms. Holly! You truly are an inspiration and a motivator!

*So sorry if I missed someone's work.

SfRD Sample Sale!!

Society for Rational Dress, the company I intern for, is having a sample sale today! The prices are reasonable and the clothes are quality designs-really cute and comfy! Stop by if your downtown, you won't regret it...oh and be sure to say hi to Marilyn!

McQ for Target!

Just Released!

I was browsing the Internet and while reading one of my favorite fashion websites, Refinery29.com, there appeared a pop up: McQueen for Target! What?!! How exciting! I clicked on the link and I found these photos...

I don't know, I'm not really into the look-not very Alexander McQueen to me-I guess we will just have wait and see, then decide.

photo credits: WWD

LA Contemporary Art Gala

Cutest Couple:

Minnie Mortimer Gaghan and Stephen Gaghan

The Chows!!!

Here are some of my favorite photos (thanks style.com) from the annual MOCA Art Gala. The event took place November 13th and was hosted by Chanel Fine Jewelry. The gala began with a private viewing of The Artist's Museum, which showcases 146 artists who have represented LA contemporary art during MOCA's 30-year history. The exhibit is on display through January 31, 2011. The best part about the gala is the sea of Chanel!! Oh, and check out Kate Mulleavy and her Raiders tee...haha...way to represent the majority in LA Kate!

JR Denim/Historical Collection

For my Junior Denim Collection, I decided I would pick a store that follows trends but still stays true to its feminine aesthetic. I then chose a decade where I could find inspiration. The 1920’s was a perfect match for the teenage girls I saw wearing my clothes. In my collection, I designed for an empowered young lady, one who is not afraid to take charge and be the center of attention. She wants people to take notice of her, but respect her and her ideas.

OMG Leighton!

If you haven't seen the the black lace harem jumpsuit by Marchesa that Ms. Meester wore for the Harry Winston event, well here she and it is! No wonder Anna Wintour has chosen to take her costar Blake Lively under her wing-she represents classic styles and colors at their best. On the contrary, Leighton Meester is all about edgy style. Whether she’s rocking a crocheted Marc Jacobs gown, or a leather Chanel cocktail dress, the style star is never afraid of taking fashion risks.

After all, this is what fashion is all about-dressing to express an emotion or an identity. I personally admire her risks and what she represents to the style world. I mean, let's face it, we're not all the pretty, blonde, All-American type girl.

2010 CFDA Winners

BILLY REID WINS CFDA/VOGUE FASHION FUND PRIZE!! EDDIE BORGO AND PRABAL GURUNG NAMED RUNNERS-UP. Cash Prizes Were Increased This Year and Rachel Feinstein Designed The Trophy Given to The Winner and The Runners-Up on November 16, 2010, New York.

Congrats to all the nominees...all the press and marketing around the foundation is sure to help all the designers involved, including Gregory Parkinson, the one and only LA-based designer nominated. Till next year...Stay Creative Fashionistas!